At The Urban Juicer, we’re all about bringing you the freshest, most flavorful juices possible — but have you ever wondered what makes cold-pressed different from fresh-squeezed? Let’s break it down.
Cold-Pressed Juice
Cold-pressed juice is made using a hydraulic press that applies thousands of pounds of pressure to extract juice from fruits and veggies — no heat, no oxidation during extraction. After pressing, we use a method called High Pressure Pasteurization (HPP). This process uses cold water pressure (not heat) to preserve the juice’s nutrients, flavor, and freshness while extending its shelf life — so our cold-pressed juices stay fresh for up to 60 days.
Fresh-Squeezed Juice
Fresh-squeezed juice is made by quickly pressing or juicing fruits (often citrus) using a traditional juicer or squeezer. Because it’s made right on the spot, it has that bright, just-picked flavor you can’t beat. The tradeoff is that fresh-squeezed juice is more perishable — oxidation starts right away, which means the nutrients and flavor are at their peak for only a short time. That’s why we always recommend enjoying fresh-squeezed juice immediately after it’s made for the ultimate refreshment.
Which One Should You Choose?
Here’s a quick breakdown:
- Cold-Pressed: Nutrient-rich, lasts up to 60 days (thanks to HPP), convenient to stock up.
- Fresh-Squeezed: Bright, refreshing flavor, best enjoyed immediately, made right on the spot.
Both are delicious, nutrient-packed ways to add more fruits and veggies into your day. If you’re looking for the ultimate nutrient retention with the convenience of a longer shelf life, cold-pressed is your go-to. If you want that bright, just-cut citrus flavor on the spot, fresh-squeezed is perfect.
At The Urban Juicer, you don’t have to choose — we offer both, so you can sip your way to wellness however you like. Grab yours through The Urban Juicer app or stop by one of our 4 Nashville store locations today!